OUM - One syllable. One voice. One woman.
Oum is one of Morocco’s most popular singer-songwriters. Her work is founded on the southern Moroccan Hassani culture – a sacred, poetry-centred musical genre – enriched by jazz, soul and afrobeat elements. Her voice already stood out at a very young age in the gospel choir she sang in (and she still often sings a cappella). She later tried her luck in the Parisian hip-hop and pop scene before returning to her homeland in 2004 to immerse herself in Hassani culture. more